Senior Communications Specialist

Posted by Lowepro / JOBY- Vitec Imaging Solutions on 04/18/2019

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Accessories

State: CA

City: Petaluma

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $70,000 +

Required to Relocate: No

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Vitec Imaging Solution's Petaluma office is looking for a passionate, driven, team member to support the global marketing of the Lowepro and JOBY brands.

Sr. Communications Specialist Role:
Under the coordination of the Communications Manager, the candidate will actively develop and execute strategies for brand and product launches; oversee promotion of strategies through social media, digital and traditional channels (PR and media advertising activities) supporting the local brand and product marketing teams. 

Main Responsibilities and Activities:
- Develop and execute online and offline communication strategies for brand and product launches in collaboration with product marketing teams across brands in collaboration with agencies
- Work with internal and external stakeholders (influencers or agencies) for visual content creation with emphasis on digital assets 
- Manage annual communications budget, perform monthly budget checks
- Manage creation of industry partner and local ambassador deliverable guidelines and agreements in collaboration with Social Media & Community      Manager
- Monitor monthly editorial calendars, ensuring content is aligned with overarching brand and product objectives
- Maintain open communication with brand teams to update on activities and learn their needs and requests
- Create PR and media strategies in accordance with predefined product roadmaps 
- Define digital and print advertising strategies and budget in accordance with predefined product roadmaps
- Work directly with publications to create advertising contracts and ensure deliverables are received on time

Qualifications and Experience:
- 4-year degree in Communications, Marketing, Advertising, Public Relations, Media Studies and/or related fields
- 3-5 years of experience with increasing responsibility in developing and implementing communication activities for a company that offers B2B and B2C products
- Demonstrated experience creating effective, comprehensive product communication strategies
- Project management experience with emphasis in working with deadlines and flexibility to adapt to changes
- Experience managing PR & advertising campaigns
- Experience managing social media platforms and communities for brands
- In depth knowledge of marketing communications principles and best practices
- Excellent verbal, written and presentation skills
- Excellent communicator and creative thinker with strong attention to detail
- Collaborative personality accustomed to working with external and internal teams
- Basic knowledge of Photoshop and visual design programs
- Passionate about photography, videography, and the outdoors preferred

Come join us in our new Petaluma office. We offer a generous benefits package to include medical, dental, vision, FSA, and 401(k) with match, office snacks and a fun work environment.

If you share our passion for creating remarkable products, we welcome your cover letter and resume for consideration.

About Lowepro / JOBY- Vitec Imaging Solutions

Vitec Imaging Solutions designs, manufactures and distributes high performance, premium branded products, which enable the capture and sharing of exceptional images. With a portfolio that includes five premium brands - Lowepro, JOBY, Manfrotto, Gitzo and Syrp - Vitec Imaging Solutions is the world's leading provider of accessories for the imaging market

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