Head of Marketing - Sweet Protection
Posted by Sweet Protection on 05/14/2019
Job Basics
Industry Sector: Action, Bike, Outdoor, Snow
Job Categories: Management, Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, HardGoods/Equipment
State:
City: Oslo, Norway
Country: Norway
Required Experience: 5 - 7 years
Contact Name: Bjørn Fjellstad
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within: 10 miles
Job Description & Requirements
Sweet Protection blends industry-leading
innovation with the finest craftsmanship available to create the safest
and most advanced helmets, goggles, protective gear and
apparel. Distribution is strongest in Scandinavia, Europe and North
America through retailers and own controlled eCommerce. The brand is currently
under strong growth and we are looking for a bold, digital oriented
communicator with great team building capabilities to take us to the next
level.
The main objective of the role
Overall responsible for
the brand identity and marketing activities of Sweet Protection. Further,
responsible for positioning Sweet Protection as the brand known for making the
safest and best protection hardware (helmets, eyewear and protection) in the
industry for ski/snowboard, bike and paddle sports and to continuously drive
development of other product categories under the same brand. This includes
responsibility for the brand strategy and platform of Sweet Protection and
building the awareness and preference globally focusing on selected markets and
channels towards target consumers. Provide support to sales and key accounts
that significantly impacts the sell in and sell through of Sweet Protection
products. Build a premium positioning on own web and deliver upon set sales
goals through own channels. Ensure that we have best in class usage of digital
channels (SoMe).
Main tasks
Strategic: Responsible for the Brand Identity, Marketing
Strategy and seasonal Go To Market-strategies in order to maximize marketing
investments and impact.
Creative: Responsible for setting a premium brand
message and production of all material used to promote the Sweet Protection
brand through all channels. This include creative marketing programs,
partnerships and promotions.
Execution and Management: Responsible for the key
elements of the category and product strategy, marketing mix and the
development and execution of annual plans within specified budgets.
Co-responsible with e-com director for reaching sales targets through own eCom
channel.
Key qualifications:
- Relevant Bachelor's
Degree as a minimum (Marketing or Business-related) and +5 years combined
marketing experience within the sporting goods industry or related field
with commercial oriented mindset
- Digital
experience and proven track record of succeeding with eCommerce sales
- Experience of
working with an international brand with success in North America and
Europe
- Knowledge of the
sports business and how it operates, including knowledge of hard goods
products and technology within our specified categories
- Ability to lead strategically processes
across the regions while executing at the ground level (can think while
getting hands dirty)
- Strong operational knowledge of project and
marketing tools and tactics and the skills to align resources to achieve
objectives. Experience with photo, web and social media platforms.
Specific personal
attributes:
1.
Requires a well-developed sense of strategy and
timing both in and outside the company, involving negotiations and relations.
2.
The ability to inspire, lead and manage internal
and external resources and colleagues across a matrix organization. Strong
direct and indirect leadership skills
3.
Self-supervisory with superior communications
skills
4.
Proficient user of Microsoft office products
5.
Languages: Must be proficient in English.
6.
Ability and willingness to travel
The position is located
in Oslo and reports to Managing Director of Sweet Protection and is part of the
Sweet Protection management group. It is important for us that the applicant is
aligned with the Sweet Protection cultural values: Performance, Attitude,
Integrity and Teamwork.
All applications will be
evaluated consecutively. Start date: 1st of August
Contact person:
Bjørn Fjellstad
Managing Director
bjorn.fjellstad@sweetprotection.com