Position: Marketing Manager
Date: August 2019
Location: Golden, CO
Reports to: Director of Marketing
General Summary:
The Marketing Manager (MM) will report to the Director of Marketing (MD) and lead the
implementation of Yeti’s marketing strategy. Managing a team of Marketing Specialists, the
MM will oversee Yeti’s pro/ambassador, PR, paid media/advertising, sponsorships & outreach,
social media, newsletters, and events/trade shows programs. This role will also work closely
with the Marketing Systems & Technology manager. The ideal candidate is a marketer with 5+
years’ experience working across various marketing channels/programs with a minimum of 3
years management experience.
- Marketing Plans & Content Calendar –
o With direction from MD, develop and maintain the marketing content calendar
across all channels.
o Develop and track monthly and weekly plans based on input from team.
o Lead weekly marketing team meeting to review marketing calendar and ensure
the team is on track to execute the plan.
- Market & Product Positioning –
o In collaboration with MD, ensure the market and product positioning is
accurately represented across all marketing efforts. Coaching specialists as
needed to ensure marketing programs represent these objectives.
- Brand Tone & Voice –
o Develop deep understanding of Yeti’s brand tone and voice.
o Ensure all copy is in line with Yeti’s brand tone and voice across all efforts.
o Educate Marketing Specialists so they develop an understanding of Yeti’s tone
- Copywriting –
o Oversee, edit and write marketing copy including social, web, newsletter, and
- Public relations –
o Maintaining strong relationships with press and key media contacts.
o Organizing product launch events.
o Develop and execute bike and apparel product seeing plan.
o Maintain internal press contact list and track press hits.
o Manage PR bike fleet and ensure all bikes are accounted for.
o Coordinate interviews with appropriate internal person(s) as needed.
- Paid Media –
o Develop paid media plans, print and digital, in alignment with product and brand
initiatives.
o Work with marketing specialist to execute paid media plans once approved by
MD.
o Leverage creative agency to develop media assets.
- Tradeshows –
o Define annual tradeshow plan and, once approved by MD, work with marketing
specialist and creative agency to develop booth spaces and layouts.
o Attend tradeshow as booth lead.
o Be active and present at industry trade shows, races, and other industry events.
- Content, Photo & Video –
o Coordinate photo and video shoots, working with marketing specialist and
creative team to execute.
- Yeti Tribe Event Planning –
o Lead overall planning and act as main point of contact for Colorado Tribe event.
This includes all event planning, permitting, marketing and event execution.
o Work with external guide company to plan and execute Yeti International Tribe
- Yeti Marketing Program Management –
o Work with MD to define Yeti’s pro/ambassador, sponsorship & events, social
media and newsletter program strategies.
o Manage team of marketing specialists responsible for the execution of these
Job Qualifications, Competencies, and Key Attributes:
- 5+ years of Marketing experience, with a minimum of 3 years management experience.
- Bachelor’s degree or equivalent experience in product/sales/marketing/Ecommerce
positions.
- Capable of working in a dynamic team environment, sometimes on short timelines.
- Strong writing and communication skills.
- Experience working in the bike, mountain bike or outdoor industry is strongly preferred.
At the very least, you have to be a committed mountain biker. If you shred, that’s a
Work Environment:
Yeti Cycles is a ride-driven company. Everything we do revolves around making the best bikes in
the world. The work environment is relaxed but high-functioning. Dogs wander the building;
bikes clutter the hallways and we always have good coffee in the morning and hoppy beers in
the evening. We’re located near five major trailheads and shut it down from 11:30am-1pm
every day to ride. We offer competitive compensation, annual performance- based bonus,
comprehensive healthcare, discounted gym membership, matching 401k, life insurance,
disability insurance, paid time off, one-time bicycle frame credit and annual apparel credit.
To Apply: Please Email your resume & cover letter to jobs@yeticycles.com – include the job
title in the subject line.
