Brand Marketing Manager

Posted by Aguila Ammo on 10/29/2020

Job Basics

Industry Sector: Hunting/Shooting, Outdoor

Job Categories: Events, Marketing & Digital Marketing

Company Type: Retail

State: TX

City: Houston

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: Starting at $65,000

Required to Relocate: Yes

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Job Description

Your job responsibilities will include, but may not be limited, to the following:

General Marketing Responsibilities

• Manage all non-digital marketing for the company and activities within the marketing department
• Develop marketing strategy and budgets for the company in line with company objectives
• Ideate, coordinate and manage marketing campaigns with sales activities.
• Oversee the company’s marketing budget
• Create marketing materials in line with marketing plans
• Plan and implement promotional campaigns
• Assist with lead generation campaigns, measuring results
• Monitor and report on effectiveness of marketing communications
• Work closely with design agencies and assisting with new product launches
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Analyze potential strategic partner relationships for company marketing

 

Events Responsibilities

• Identify key events, internal team training for attendees, maintain pre- and post-show communication, and event attendance
• Develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
• Review and negotiate contracts company events and tradeshows
• Work with marketing and sales teams to organize and staff customer and sponsored events
• Analyze, track, and report on event and tradeshow ROI, MQL metrics using CRM, email marketing, project management, and similar systems
• Assist marketing with Influencer and Sponsor shooter programs, onsite activations and support to the sales team with Dealer Shows as required
• Work with Creative/Design agencies to ensure a successful event presence
• Build relationships Company customers and prospects
• Responsible for ordering, tracking and maintain event inventory include collateral giveaways, swag etc.
• Interact with key decisions makers and accountholders
• Travel is required

Compensation - starting at $65,000

Job Requirements

=       Bachelor’s degree in marketing, Advertising, Communications or related

=       3-7 years of industry experience preferred

=       Hunting/shooting/outdoor industry experience is strongly recommended and preferred

=       Must have proven experience managing brands and achieving KPIs

=       Strong understanding of current online marketing and brand concepts, strategy and best practice.

=       Location: Houston, TX  

About Aguila Ammo

At Aguila, only the best materials enter our factory and the only the best products leave it. We have a careful and extensive process of sourcing raw materials to ensure everything we create provides unparalleled performance.

>In 2011, Aguila partnered with TXAT to begin a facility-wide Modernization and Optimization initiative. This project has helped redefine our ammunition production and reliability and has also increased our distribution in North America