Director of Growth

Posted by Topo Designs on 12/29/2020

Job Basics

Industry Sector: Action, Bike, Lifestyle, Outdoor

Job Categories: Ecommerce Management, Management, Management - Executive, Management - Team, Marketing & Digital Marketing

Company Type: Apparel/SoftGoods, Retail

State: CO

City: Front Range, CO

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time

Salary: 100-150/ Year

Required to Relocate:

Required to Travel:

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

DIRECTOR OF GROWTH – Remote upon hire, Front Range, CO

Reporting to the President, the Director of Growth is a key member of the Topo Designs leadership team and primary creator and leader of our digital growth & performance marketing. As a senior executive and leader, the Director of Growth will be accountable for the eCommerce and Performance Marketing strategy, eCommerce sales and P&L, and relationship management internally and externally for our main brand site and any chosen digital domains and partners that comprise digital revenue for Topo Designs. This role will be responsible for delivering sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations. The Director will build the strategy and the team responsible for the delivering against day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers such as conversion, qualified trac and opt-ins, new buyers, repeat buyers, sales, average order size, units per order & lifetime value (LTV).

Experience/Education Requirements:

• B.A. or B.S. degree in Business, eCommerce, Marketing, Product Strategy, or related field of study.
• At least 5 years of progressive digital growth experience and proven track record of performance marketing experience.

The Director will work across Topo Designs Leadership teams (Brand Experience, Creative, Sales, Operations, Finance) to create a branded online experience that is not only representative of the customer’s oine experience, but takes that engagement to the next level by anticipating the needs and exceeding the expectations of a multi-channel consumer. This leadership role will also interface with the Brand and Topo merchandising teams to understand upcoming product innovations, trends, collaborations and services so that they may be thoughtfully integrated into the online launch processes as they are unveiled to the marketplace. Experience and ability to develop and drive Digital Marketing initiatives to deepen customer engagement and integrate overall brand digital strategies is a must.

Specific 2021 Goals:

• Successful deployment of Topo Designs Performance Marketing Model
• Planning and development of Topo Designs 2021-2023 digital eCommerce (web & mobile) performance

Responsibilities:

• Oversee total brand site P&L; achieve top line and bottom line results
• Manage and optimize the performance advertising and promotions budget/spend for onsite marketing & promotional programs
• Develop digital product strategy, roadmap, and work plans to execute an innovative and dierentiated consumer experience across all touchpoints
• Build seasonal ecommerce strategy for key shopping moments and necessary sales mitigations, ensure all projects support the brand site strategy and contribute to the brand site growth
• Build engineering, UX, and eCommerce operations teams to fully concept, develop, launch, and refine digital products
• Create a dynamic, high-performance digital culture to attract, retain and motivate talent
• Develop and implement seasonal online marketing calendars that link sales and marketing initiatives across eCommerce channels
• Responsible for developing and managing Customer Acquisition and Retention strategies
• Develop innovative marketing and sales programs, empowering the team to test & learn by measuring program eectiveness, providing insights on how to optimize in future. Lead analysis of all programs and establish programs to drive continuous improvement
• Partner and collaborate with Topo Brand Marketing Leadership to maximize DTC monetization
• Research industry trends, seeking opportunities to bridge gaps in business objectives and push business forward
• Provide leadership and direction to a team on all aspects of the brand nline and eectively manage workload, vendors, and all projects. Initiate strategic enhancements/upgrades with business systems and workflow that will improve process and efficiency
• Oversee NA online P&L and budget (Program development, Promotions, Retailer sites, Email and Marketing, Search and Aliate) to maximize opportunities and ROI
• Provide post-program ROI analysis, make recommendations based on results to increase sales, opt-ins, Average Order Size (AOS), Average Unit Sale (AUS), and repeat purchases
• Develop, implement, and manage KPIs for building a vibrant digital business in partnership with planning and finance teams
• Communicate reporting and analysis with key stakeholders to share pertinent learnings from customer and customer data, across brand and geography dimensions when appropriate
• Ensure brand experience and consistency in all digital products from planning through design, build, test, and launch phases
• Develop and manage strategic partner and outsourcing agency relationships to eciently and eectively launch and scale solutions
• Deliver superior user-focused digital products to drive business growth

Qualifications & Requirements:

• Decisive leader, passionate about leading and developing cross-functional teams
• Intellectually curious and passionate about seeking and delivering continuous improvement
• Drive for innovation and excellence and possessing an appropriate sense of ownership and urgency
• Strong troubleshooting, analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Strong leadership skills with the proven ability to build and lead both internal and external teams
• Master’s degree in Marketing, Business Analytics, Information Systems, or related field preferred

COVID-19 Health and Safety Measures:

Topo Designs’ health and safety measures may include but are not limited to socially distanced workspace if / when onsite, requested COVID tests and temperature checks as required by management and Human Resources. Currently, the Executive team at Topo Designs is working fully remote, but the position may require some onsite work in the Denver retail store, Fort Collins oce or Denver Warehouse. The candidate must be able to work digitally and remotely.

Topo Designs offers all Full-Time employees: Health, dental and vision benefits; 401k with a match; Topo Designs product allowance; monetary annual activity allowance; paid volunteer time & paid time o. This is a full-time, exempt salaried position. Send résumé and salary requirement to careers@topodesigns.com

About Topo Designs

At Topo Designs, we rooted in mountain culture and outdoor living, but love exploring cities and world travel. We look to proven classics for inspiration, yet take advantage of innovative technologies to ensure a timeless look with modern functionality. We are uncomplicated and utilitarian, but with a sense of design and style through simplicity. Our goal is to not have to choose a single path;we want to live on both sides of the fence, where life is always greener.