Posted by Free Fly on 01/12/2021
Industry Sector: Fishing, Lifestyle, Outdoor
Job Categories: Design - Graphic, Design - Web, Ecommerce Management, Editorial-Video-Photo, Management - Brand, Management - Product -Brand, Marketing & Digital Marketing, Social Media - Digital Marketing
Company Type: Apparel/SoftGoods
Country: United States
Required Experience: 7 - 10 years
Job Type: Full Time
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
About Free Fly
Free Fly Apparel is a Charleston, SC-based performance clothing company specializing in unique bamboo material blends. Before launching in 2011, we spent over two years of research and development to come up with the softest performance fabrics imaginable. Our design philosophy is anchored in fun and adventure while superior design and craftsmanship remains our focus. Whether you're on the water, exploring the mountains or hitting the gym, we're confident this will quickly become your favorite shirt.
Free Fly's products are sold throughout 300+ specialty stores (domestic and international) and they are also available through our website at www.freeflyapparel.com.
We are looking for a Creative Director to be the leader of our brand marketing and creative department. As our creative leader, you will inherit an amazing team of designers and content creators with the task of bringing big campaigns to life in a collaborative environment.
A main area of focus will be setting a creative vision and aligning our creative department on what needs to be accomplished to allow concepts and campaigns to develop. You will build processes and tracking systems to ensure your team’s work is being executed while constantly challenging the status quo.
You’ll be tasked with ideating creative concepts of all shapes/sizes and translating them into actionable items to drive the brand forward. You will be given the freedom to flex your creative muscles and be challenged to try new things. Please Note: This position is a full-time role and is based out of our headquarters in Charleston, SC.
Key Responsibilities & Accountabilities:
= Managing our team of in-house designers, brand marketing team, and content creators.
= Responsible for ideating creative content that delivers increasing brand engagement metrics.
= Work with the eCommerce department and external agencies to conceptualize and create new ads that deliver on engagement and sales goals.
= Weave our message of comfort and freedom throughout our website, Social media produced content and PRs.
= Develop an arsenal of content creators and ambassadors across the country and oversee photo/video shoot planning and deliverables.
= Collaborate and oversee the brand marketing team to ensure the development of content that drives successful campaigns.
= Lead the ideation of seasonal campaigns, brand building collaborations, and authentic storytelling to our target demographic.
= Report/provide marketing updates and KPI’s with our leadership team.
= Bachelor’s Degree
= 8-10 years of relevant experience
= Must have a strong aptitude for creative concepting and a strong attention to detail
= Experience in managing and leading creative teams
= Creative background in photography, videography, copywriting
= Data-driven decision maker with a strong ability to prioritize the most impactful projects
= “No task is too small” attitude
= Quick responder, doesn't leave people hanging
= Highly strategic
= No personal ego, team player, lead by example
We are looking for a candidate who has drive, desires responsibility, brings passion, and has an openness to learn and grow. In that same light, we are very dedicated to helping you develop and grow. Our hope is that you will become an integral part of our long term brand and a pillar upon which we can lean. As your responsibility grows so can your role with us.
= Full-time, salaried position with performance-based, end of year bonus
= Health Insurance Package - medical
= 401k match option
= Paid Time off, paid holidays
= Casual dress code, open office environment
About Free Fly
We started with a love for the outdoors, a guide permit tucked in our pack, and a plastic feeling, sticky fishing shirt clinging to our back. The question we always asked while on the water was, “Why isn’t there a more comfortable performance shirt?” Since it didn’t exist, we decided to create it. Our solution? Bamboo. Together, we quit our jobs and created a brand built around natural comfort designed for the freedom lifestyle. Ever since those days, we’ve spent our time combining our collective passion for the outdoors and clothing design to build Free Fly Apparel. A brand founded around a life of comfort, simplicity, and freedom.
Along the way, we’ve hand-selected a team that challenges the norms of the performance clothing industry by making custom Bamboo products that are simple, purposeful and allow everyone to experience life more freely and comfortably.