Product Marketing Manager

Dave & Matt Vans is looking for a PRODUCT MARKETING MANAGER to join our growing team in Colorado building the highest quality, most affordable vans on earth. This position will be responsible for overseeing the product marketing and launch of our unique line of Lifestyle Vehicles and supporting documents and products. Our ideal candidate is someone who is self motivated with a diverse collection of skills with values that are compatible with our company and mission of Making vanlife accessible for everyone.  As Product Marketing Manager you will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our products.

Objectives of this role

- Develop product messaging that differentiates new products and services from others in the market.

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.

- Communicate the value of new products and services to the sales and marketing team.

- Assist sales on calls when appropriate to provide deeper dives into the product.

- Speak and present both internally and externally to promote the story of our product.

- Develop and implement promotional activities such as promotions and product launches.

- Use market research data to determine product pricing.

- Create product content such as case studies, videos, website copy and blog posts.

- Gain insight into customer use of current products, untapped opportunities and buyer personas.

- Measure and optimize the buyer journey as it relates to product feature adoption and usage.

- Manage marketing budget and approval processes.

Skills and Qualifications

- Previous working experience as a Product Marketing Manager

- Degree in Marketing, Communications or similar relevant field

- Outstanding communication, presentation and leadership skills

- Excellent organizational and time management skills

- Sharp analytical and problem-solving skills

- Creative thinker with a vision

- Attention to details

Preferred Qualifications

- Master’s degree

- Proficiency with HTML, content management systems, and design software

- Desire to grow professionally with ongoing education

The Nitty-Gritty

- Job Type: Full time

- Schedule: Flexible.  40+ hours/week.

- Wage: Salary.  Starting at $60,000.  Varies based on experience and expertise.

- Benefits: Health, Dental, Vision, Wellness/Fitness, 401(K), PTO, Holidays.

- Job Location: Remote options available, but applicants will need to be able to spend time in our Gypsum, CO office.