Posted by Hammerhead on 08/09/2022

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: NY

City: Brooklyn

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Hammerhead

Our mission is to unlock people’s athletic potential. We are driven by a belief that athletics and cycling, in particular, have profound power to improve both individuals and society. The bicycle is practical, economical, entirely sustainable, and often the fastest vehicle in dense urban settings. The bicycle is also an elite performance machine, providing deep satisfaction and community to athletes who push themselves day after day in the quiet pursuit of excellence. We firmly believe that each hour spent on the bike makes us better versions of ourselves. 

Our company sits at the intersection of technology and athletics. Our story began with a contradiction we identified in cyclings technology: bicycles used at the highest end of the sport are at the absolute pinnacle of material science, while cycling computers, on the other hand, are generationally behind other consumer technologies. In the Karoo 2 we’ve built software and hardware that is cutting edge and original, bringing the digital revolution to the bike, and completely altering the in ride experience. 

As of 2022, Hammerhead has been acquired by SRAM, the manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift. Throughout its 32-year history, SRAM has focused on its product development innovation expertise in all bicycling disciplines and is the second largest manufacturer of bike parts in the world.

With a sizable Karoo user base and a community that’s deeply passionate about the product, we have tremendous momentum behind us and are hard at work developing the software layer of the bicycle.

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Mission

Reporting to our Global Brand Marketing Manager, you will be responsible for supporting the efforts of the Global Marketing Team and will act as a liaison to other cross-functional teams, contractors, and agency partners.

Responsibilities + Outcomes

Support the planning, coordination, and implementation of Global Brand Marketing initiatives

• Collaborate with internal & external stakeholders to manage programs by leveraging data & technology available
• Take ownership of planning and executing community events
• Serve as a brand representative at various events

Analyze and share program performance with internal stakeholders on a recurring basis 

• Set up and maintain reports and dashboards to track results and progress against goals
• Coordinate, monitor, and report on budgeting and spending

Actively participate, inform, and contribute insights into our overall marketing strategy

• Support and participate in the ideation, creation, and publishing of digital marketing materials and campaigns

Core Competencies

• The ideal candidate will possess exceptional (and proactive) written and verbal communication skills
• Embody a problem-solving mindset with a focus on collaboration
• Passionate about learning and development
• The ideal candidate will possess sound and reasonable judgment
• The ideal candidate will be an expert at prioritization of responsibilities
• Your own unique perspective of the world, industry, and company
• Knowledge and a finger on the pulse of the cycling industry a major plus

 

Functional Competencies

• Fluency in projects coordination and management
• Solid working knowledge of traditional and digital marketing tools
• Proficiency and knowledge of GSuite products, Slack, and Digital Marketing tools
• Excellent proofreading skills
• Willingness to use and understand the product at a detailed level and on a regular basis in order to keep up with our continually evolving software 

 

Requirements

• Bachelor’s degree in Marketing, Communications OR a closely relevant work experience
• Willingness to travel to relevant events

Additional Information

• Brand Marketing Coordinator reports to Hammerhead’s Director of Brand Marketing, Amanda Braverman.
• This is a hybrid position, based out of Brooklyn, New York and Phoenixville, Pennsylvania with the option to work from home 2 days per week. Relocation packages available.

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About Hammerhead

At Hammerhead, our mission is to unlock people’s athletic potential. We are driven by a belief that athletics and cycling, in particular, have profound power to improve both individuals and society. The bicycle is practical, economical, entirely sustainable, and often the fastest vehicle in dense urban settings. The bicycle is also an elite performance machine, providing deep satisfaction and community to athletes who push themselves day after day in the quiet pursuit of excellence. We firmly believe that each hour spent on the bike makes us better versions of ourselves.

Our company sits at the intersection of technology and athletics. Our story began with a contradiction we identified in cyclings technology: bicycles used at the highest end of the sport are at the absolute pinnacle of material science, while cycling computers, on the other hand, are generationally behind other consumer technologies.