Head of Marketing, USA
Posted by woom on 03/09/2023
Job Basics
Industry Sector: Bike
Job Categories: Marketing & Digital Marketing
Company Type: HardGoods/Equipment
State: TX
City: Austin
Country: United States
Required Experience: 10+ years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
We are so glad you are here! woom is the largest and fastest-growing direct-to-consumer kids bike brand in the world that is adored by parents and kids alike. Our sustainable and lightweight bikes have won awards and created loyal customers all over the world.We are looking for someone who is as bold as our bikes, mission and culture. We take great pride in our openness and people-first approach – we encourage sharing ideas and welcome feedback as a tool to grow. woom is committed to cultivating and keeping a place of inclusion that sees, reflects, and celebrates the innovation and talent of a diverse group of voices around the table.
Our goal? We are on a mission to inspire as many kids as possible to love riding bikes – creating a more sustainable future for generations to come.
Your Opportunity
As our Head of Marketing, USA, you will focus on communication and connection while building out comprehensive brand marketing and storytelling campaigns for our North America market. You will lead the ten-person North American Marketing team, work closely with woom's Austrian-based VP of Global Marketing and collaborate closely with our eCommerce team. You are the bridge between the customer market needs, campaign ideation, development, and go-to-market strategies. You’ll be a part of an energized, collaborative work environment, geared towards your success and growth. Our direct-to-consumer approach allows us to create an impactful connection with our customers through our Marketing/eCommerce channels. We are looking for an energetic and experienced D2C leader with strong ties to the outdoor/active lifestyle consumer goods space - apply now and help us in taking woom to the #nextlevel!
Your Mission
- Develop full-scale marketing strategies and oversee the development and execution of all aspects of woom’s marketing initiatives, based on the global marketing strategy.
- Communicate storytelling to internal and external audiences.
- Generate reports on marketing data, and prepare annual marketing budgets.
- Lead internal communication processes and support your team on strategy, messaging and production.
- Streamline woom’s in house marketing team to maintain company demands and deliver quality projects on time and within budget.
- Expand our marketing scope with an emphasis on media planning, event marketing and public relations.
- Support a high performing team of individuals with their own professional goals.
Your Skills
- 15+ years of experience in brand marketing
- Experience or strong ties to the active lifestyle/outdoor consumer goods space (bonus if you have experience in the bicycle industry!)
- You are a customer-oriented marketer who can articulate a vision to deliver the brand promise to consumers
- Outstanding communication and leadership skills
- Experience working cross functionally with a global team preferred
- Experience managing marketing campaigns for a D2C company
- 10+ years people management experience
- Bachelor in Communications, Marketing or a related field
This is a hybrid role and to be considered you must live in Austin, TX or be willing to relocate to Austin, TX.
As a future woomster we offer you:
- A hybrid work environment with flexibility – work from home or the office
- Health benefits
- Medical
- Dental and vision
- Short and long-term disability
- Term life and AD&D insurance
- Flexible PTO
- 401k Program to invest in your future
- Parental Leave Policy
- Energized and collaborative work environment
- Performance bonus eligibility
- The opportunity to create a huge impact at a growing organization
- Employee discounts for your friends and family
- Continuing education programs
About woom
woom is the largest and fastest-growing direct-to-consumer kids bike brand in the world that is adored by parents and kids alike. Our sustainable and lightweight bikes have won awards and created loyal customers all over the world. We take great pride in our openness and people-first approach – we encourage sharing ideas and welcome feedback as a tool to grow. woom is committed to cultivating and keeping a place of inclusion that sees, reflects, and celebrates the innovation and talent of a diverse group of voices around the table.
Our goal? We are on a mission to inspire as many kids as possible to love riding bikes – creating a more sustainable future for generations to come.
