FW Apparel Profile
Company Description
FW celebrates a Future Wild. Launched in 2019, FW is already an award-winning brand delivering performance with understated style and growing fast in 14 countries. We create technical products with a newschool style for people increasingly turning to the simple joys nature and friends provide, a modern outdoor culture that can be lived everywhere.
FW reflects and inspires an emerging outdoor culture daring to challenge convention. Born in the wilds above Lake Annecy, FW designs high-performance apparel with newschool style.
Our own experiences dictate our product R&D, each piece is developed to improve upon what exists today with the goal of encouraging outdoor living everywhere.
Surrounded by the giant mountains and crystal waters of the Alps, we share a commitment to create a sustainable future. The natural world transcends everything we do. It inspires our designs, dreams and drive to experience life at maximum intensity.