The Fitness Industry Jobs Marketplace

Director of eCommerce


Posted by Allen Company on 05/17/2019

Job Basics

Industry Sector: Fishing, Hunting/Shooting, Lifestyle, Outdoor

Job Categories: Ecommerce Management

State: CO

City: Broomfield

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Allen Company is seeking a highly creative, data-driven, and customer-focused Director of eCommerce to lead, develop, and implement strategies and initiatives that drive traffic, optimize conversion and retention rates, and increase eCommerce revenues and profitability.  This role is responsible for creating a” best in class” digital presence that elevates the customer’s experience and delivers on the company’s revenue and growth plans.

The successful candidate will be a subject-matter expert in eCommerce strategy with a passion for leveraging data insights into campaigns, communications and features that build brand loyalty. The ideal candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment within a team that is driven, enthusiastic, and open to taking risks.

A Little About Us:

We are headquartered in Broomfield, CO.  Founded in 1970, we are a leading supplier of sporting goods and outdoor products with a trusted reputation in the outdoor community.  We are humble, hardworking, and honest.  You can check out some of our products at or lifestyle brand, Modern Leisure at'> normal'>Allen Company is a long-standing and growing company.  We are committed to excellence in both our products and our team.  This commitment starts with recruiting talented candidates with positive, “can do” attitudes, who want to do what it takes to get the job done and make Allen and their team successful.

What Will You Be Doing:

  • Build and oversee a data-driven, long-term digital roadmap that will positively impact the customer’s experience and the company’s strategic and financial goals
  • Manage the eCommerce platform performance. Identify new opportunities and enhancements to drive more traffic and orders
  • Lead all eCommerce strategic initiatives, operational improvements and the implementation of digital marketing efforts
  • Create and implement channel development strategies
  • Build the eCommerce growth strategy for both our internal B2C sales and supporting/onboarding current and new eTail partners/customers.
  • Drive customer growth through strategy creation in: SEO, SEM, PPC, Social Media, Marketing
  • Design, create and implement all new eCommerce platform strategies
  • Design and implement business strategies, plans and procedures
  • Direct and oversee short-run and long-run eCommerce strategic planning
  • Continually monitor general economic environment and industry trends, directing updates to policies, plans, and goals so they are commensurate with external conditions
  • Lead the Cross-platform digital strategy
  • Lead personalization and content targeting
  • Lead Search Engine Marketing (SEM) and CRM strategy
  • Lead Affiliate Marketing strategy
  • Oversee strategy for eCommerce revenue growth development for The Allen Company and Modern Leisure Company
  • Drive aggressive growth goals by continually optimizing platform and products to drive YOY growth
  • Map out and explain in detail the end-to-end client journey and the associated metrics and KPIs for each stage; as part of this responsibility, you will identify any customer friction points and find ways to solve them
  • Build and execute SEO strategies that includes technical and content marketing considerations
  • Lead CRM and retention strategies to drive engagement, repeat purchases and launch communications to drive revenue
  • Utilize web and database analytics tools to measure incremental growth and conversion rates, and provide leadership with ongoing metrics to ensure accurate and timely reporting
  • Review competitive landscape and best practices, adjusting plans and activities based upon identified information
  • Manage and grow the eCommerce team, including recruiting, training, and personnel development
  • Define and manage a seasonal, monthly, and weekly site content calendar in partnership with the Marketing and Sales teams to an appropriate balance of brand storytelling and commerce

What We Are Looking For:

  • Bachelor`s Degree in marketing, eCommerce or similar field 
  •  3+ years of experience working within a PIM or content management system framework and understanding of information architecture and site hierarchy. Salsify experience is a plus. 
  •  Social marketing campaign experience on social platforms including Facebook, Instagram, and YouTube
  • SEO/SEM and digital marketing experience, required
  • Knowledge of and familiarization with the latest web trends, techniques and eCommerce technologies
  • Advanced skills launching and managing products within eCommerce business platforms
  • Possess a solid knowledge of SEO and Google Analytics/Tag Manager best practices
  • Advanced understanding of visual asset needs and implementation; knowledgeable in key areas of graphic and web design
  • Ability to grasp new topics and technology quickly, provide and execute creative solutions to challenges, and communicate professionally with Stakeholder & SMEs
  • Effective team player with excellent interpersonal skills supporting a team environment
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed goals
  • Strong oral, written and verbal communication skills
  • Ability to manage time, prioritize, meet deadlines and work autonomously
  • Ability to analyze performance and develop actionable plans and recommendations
  • Positive attitude, professional demeanor, and adaptable to a changing, fast-paced environment
  • Outdoor industry knowledge, a plus.
  • Positive, “can do” attitude

  • About Allen Company

    Headquartered in Broomfield, Colorado, Allen Company is a long-standing and growing company founded in 1970 and is a leading supplier of sporting goods and outdoor products.  Allen Company is known and trusted reputation by the outdoor community. 

    Allen Company’s commitment to excellence starts by recruiting talented and outstanding candidates looking to be part of a dynamic and growing team.  The ideal candidate is willing to do what it takes to get the job done, has a positive “can do” attitude and wants to contribute to the overall success of Allen Company.