The Fitness Industry Jobs Marketplace

Digital Marketing Director


Posted by Simms Fishing Products. on 08/11/2020

Job Basics

Industry Sector: Fishing

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: MT

City: Bozeman

Country: United States

Required Experience: 7 - 10 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Simms Fishing Products is a leader in the fishing industry – driven to create growth and vitality in the community. We build trustworthy and angler-driven products. Our employees communicate openly, keep their commitments and inspire trust.   We build for the long haul with products that last and a brand that endures. Our employees are our most important catch.


To be a great fit at Simms, you must embrace the fishing culture and follow our practice to work like we fish – with purpose, passion & curiosity. Be prepared to share your latest fishing adventures.


Digital Marketing Director

The Simms organization is growing and we’re looking to fill the Digital Marketing Director position. This is a full-time position.

The Digital Marketing Director is responsible for the development, implementation, and execution of the SIMMS digital marketing strategy. S/he must operate with an eager, entrepreneurial, innovative mindset and cultivate strong connections within the SIMMS global organization.


Working closely with the marketing team, this role is responsible for driving brand awareness and engagement via digital media. The Digital Marketing Director also works closely with the DTC team and external agencies to drive e-commerce traffic and revenue behind key seasonal product initiatives via digital advertising, email, affiliates, paid social, and search.


While this role is primarily focused on hitting SIMMS “full-funnel” digital KPIs, s/he will play an integral role in developing our brand communication plans more broadly. The Digital Marketing Director will be an omni-channel resource, also contributing to our digital marketing efforts on Amazon and the wholesale side of the business.


Key Responsibilities and Priorities:

Brand Advertising + Digital Marketing

Manages brand advertising that promotes awareness and engagement with target consumers. Builds plans in alignment with brand marketing strategies, manages media agency, implements campaigns, and reports performance. (top-funnel)

Drives traffic to and affiliate license websites. Oversees the North American digital marketing program including email, affiliate, paid search, paid social and digital re-targeting programs. Builds plans, manages vendor relationships, implements campaigns, and measures performance. (mid/bottom funnel)

Works closely with Product Marketing to prepare creative briefs for all digital product marketing needs. Provides feedback and signs off on creative based on industry best practices and SIMMS’ performance trends.

Collaborates with International partners in key markets like Japan, Europe, and New Zealand. Ensures timely and effective execution of domestic digital marketing tactics and programs which can also be regionalized and implemented internationally.

Creates, maintains, and evolves a departmental calendar that matches business objectives with the activities and output of the department.

Develops benchmark criteria to measure the efficacy of digital marketing programs, including SEO/SEM guidelines, goals and metrics, vendor agency performance, and social engagement

Develops and maintains KPI dashboards and/or regular reports to keep teams and Executives informed on the return of ad spend, overall marketing performance and to help inform the balance of spend per channel and success metrics.


Reporting and Budgeting

Drives development of the annual digital marketing budget; inclusive of agency support, production, media, paid search, and other expenditures to comply with organizational financial objectives.

Manages department expenses, ensuring all invoices are provided to Accounting, signed off and paid on time, communicate spend pacing and accrual needs

Establishes and coordinates reporting on all efforts.

Additional Duties

Contributes to the development of seasonal GTM strategies. Collaborate with marketing colleagues to bring seasonal stories to life.

Supports wholesale digital marketing efforts and the Amazon business.

Education and Experience Requirements

=         BA in business administration, marketing and communications or relevant field preferred

=         7+ years of digital marketing

=         Experience working with email, social, digital advertising in related industry

=         Experience in marketing leadership


Technical Skills and Experience

  • Proficient with MS Office (Word, Excel, PowerPoint and Outlook)


Key Competencies

=         Solid understanding of brand universe as well as digital marketing, direct marketing and social media practices

=         Strong organizational, time management, and prioritizing skills

=         Strong written, verbal, and presentation skills

=         Ability to drive project in a complex multi-stakeholder environment

=         Results-driven, goal-oriented

=         Problem solving, critical thinking

=         Organized, detail-oriented

=         Flexibility and adaptability to work with changing priorities, evolving responsibilities, and scope of work in a rapidly growing company

=         Team-oriented and collaborative

=         Effective interpersonal skills

Simms offers a competitive compensation and benefits package, including:  Medical, Dental & Vision Insurance, Health Savings Account, Flexible Spending Accounts, Life, Short-term & Long-term Disability Insurance, 401K Retirement Plan, Paid Holidays & Paid Time Off.

About Simms Fishing Products.

Simms is a leading manufacturer of high quality fishing apparel and outerwear, based in Bozeman, Montana.