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North America Sales Rep Florida - Miami USA


Posted by Assos USA LLC on 08/31/2022

Job Basics

Industry Sector: Bike

Job Categories: Sales - Company Rep & Support

Company Type:

State: FL, UT

City: Miami

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time


Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

The ASSOS of Switzerland North America Sales Representative (NASR) will be responsible for developing and servicing ASSOS’ network of premium bicycle dealers throughout the United States, focusing on Florida and specifically the Miami metro area. He/she will travel within this key market visiting our existing retailer partners to improve how we serve our end consumers and potential new retail partners who align with our premium positioning. The NASR will be passionate about all things cycling and have a very strong desire to establish a career in the cycling industry. 

Key Responsibilities 

  • Travel throughout sales region visiting bicycle dealers to service existing accounts while you prospect new ones
  • Drive sales of ASSOS by increasing revenue per door and opening new doors as identified
  • Develop assortment plans at retail so as to optimize sell-through performance of ASSOS
  • Promote the ASSOS brand and its lineup of exceptional cycling apparel for both road and off-road cycling
  • Assist North American Sales Director in development of marketing and distribution strategies which can reach the target region’s revenue, profitability, and market share objectives
  • Provide customer-level sales performance data, performance against KPIs, and market insight to North American Sales Director
  • Collaborate with ASSOS marketing team to develop, deliver, and evaluate marketing programs within the market
  • Participate in or lead marketing events such as group rides or shop events
  • Provide consumer and dealer feedback to product design and development teams at ASSOS HQ to assist with ASSOS’ never ending quest to develop the world’s highest-performing cycling apparel



  • Bachelor’s degree preferred but not required
  • Bilingual in English/Spanish is a plus



  • 2+ years relevant experience in the cycling industry, particularly with working with Independent Bicycle Dealers (IBDs.)
  • 2+ years of relevant sales experience with proven results in a highly competitive environment
  • Knowledge of the Florida bicycle dealer network
  • Accomplished road cyclist with confidence to lead group rides and to be the face of the brand
  • Experience working with premium global brands
  • Demonstrated track record of working with multiple stakeholders in a team environment in a highly collaborative manner


About Assos USA LLC

Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008) are only a few examples.
Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world: the integrity of the brand is safeguarded by carefully selected distributors who present ASSOS products to their markets with local expertise