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Marketing, Director


Posted by Optimax Technology LLC on 04/28/2023

Job Basics

Industry Sector: Hunting/Shooting

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment



Country: United States

Required Experience: 10+ years

Contact Name: Andy

Business Phone: 7755016251

Job Type: Full Time

Salary: 80000-100000/year

Required to Relocate: No

Required to Travel: No

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

We are looking for an enthusiastic Director of Marketing who will not only execute in the trenches, but also provide strategic leadership, from a market and product perspective, to our management team. This is a position which candidate is working remotely / work from home. 

Duty and Responsibility:

- Tale responsibility for annual marketing plan, strategy and team

- Identify and plan differentiated and impactful marketing strategies/materials

- Build, manage and coach a high-performing marketing team in long term. Also cooperate with our Asia marketing team to conduct marketing campaigns

- Drive the implementation of marketing campaigns that meet business objectives and drive leads

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Work closely with the sales department to align sales and marketing strategies

- Maintain brand standards and ensure compliance across all marketing and communications channels

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

- Manage marketing budget and expenditures

Qualification and Requirements

- Understanding the hunting / firearms industry is an essential MUST

Previous working experience as a Marketing Director for 5 years

- Degree in Marketing, Communication or similar relevant field

Outstanding communication, presentation and leadership skills

- In depth knowledge of market research

Good time-management skills

Critical thinker and problem-solving skills

About Optimax Technology LLC

Optimax Technology LLC is the US office of PARD, we are manufacturing innovative night vision & thermal imaging devices.
We believe that hunters, shooters and outdoor enthusiasts deserve the best possible products for their mission-critical needs