The Fitness Industry Jobs Marketplace

Sales & Marketing Manager


Posted by 1 Shot Gear on 05/12/2023

Job Basics

Industry Sector: Fishing, Hunting/Shooting, Outdoor

Job Categories: Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Apparel/SoftGoods, HardGoods/Equipment, Retailer

State: CO

City: Golden

Country: United States

Required Experience: 3 - 5 years

Contact Name: Oleg Meller

Job Type: Full Time

Salary: $68,000-$78,000 per year (plus commission)

Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within: 10 miles

Job Description & Requirements

1 Shot Gear is a leading supplier of the highest quality hunting gear and shooting equipment to hunters and long-range shooters worldwide. We are looking for a qualified candidate to join our team in the position of Sales & Marketing Manager. This position is responsible for creating and implementing a comprehensive marketing strategy that drives traffic, generates leads, and increases sales through company’s online and off-line sales channels. This position requires a strong understanding of marketing channels and tactics, as well as the ability to analyze data, measure results, and make strategic decisions.

Duties and Responsibilities:

• Develop and implement online marketing strategies that align with company goals and objectives

• Plan and execute digital marketing campaigns across multiple channels, including email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and display advertising

• Manage website content and design, ensuring it is optimized for search engines and user experience

• Monitor and analyze website traffic, social media engagement, and campaign performance to identify opportunities for improvement

• Collaborate with internal teams, such as sales and purchasing, to ensure marketing efforts align with overall company direction

• Organize local events with an objective to build awareness among the Greater Denver hunting community

• Research and stay up-to-date with industry trends, competitors, and emerging digital marketing technologies

• Create and manage budgets for marketing campaigns

• Hire and manage vendors and contractors to assist with marketing efforts as needed

• Work with third-party analytics tools to measure and report on campaign performance to key stakeholders


• Bachelor's degree in marketing, communications, or a related field

• 3+ years of experience in marketing, with a focus on digital marketing channels and tactics

• Strong understanding of SEO, PPC, email marketing, social media, and display advertising

• Experience with web analytics tools such as Google Analytics

• Excellent written and verbal communication skills

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Ability to work in a fast-paced environment and manage multiple projects simultaneously

• Experience managing budgets and working with vendors or contractors

• Experience with Oracle NetSuite is an asset

• Hunting industry knowledge is an asset

1 Shot Gear offers competitive salary, commensurate with education and experience, performance bonus, 401(k) Plan with company match.

If you think you have what it takes, give us a shot!

About 1 Shot Gear:

Our Mission:
To provide the highest quality hunting gear and shooting equipment to serious hunters and long-range shooters, worldwide. We know you depend on your gear, which is why we only carry the best, most reliable brands. You can also rely on our exceptional customer service to help you get what you need.

It takes commitment, great hunting skills and excellent gear to get trophies. Alex started 1 Shot Gear to offer the best possible products for hardcore hunters who are willing to go above and beyond to get their dream trophy.

He's happy to help in other ways, too. He likes to educate people about wildlife and help serious beginning hunters get their first deer or elk. He also supports the Dallas Safari Club, Denver Safari Club, Ducks Unlimited, Rocky Mountain Bighorn Society, Wild Sheep Foundation, and 2% for Conservation.

Our Story:
Alex Bourlakov founded 1 Shot Gear in 2009, after an unexpected layoff helped transform his passion for hunting and the outdoors into what is now a thriving business.

Alex came to the US in 1992 from St. Petersburg, right before the collapse of the Soviet Union. He had $1,000 in his pocket, an engineering degree, and just one English phrase: “How do you do, Mr. President?”

Upon moving to Colorado, Alex fell in love with the beautiful Rocky Mountains and decided to take on the sport of hunting. He was in great physical shape from many years spent in cross-country skiing competitions, so hiking was easy -- getting the trophy was the hard part. But Alex never looked for the easy way out; he went beyond the roads and trails, sometimes in brutal weather conditions. After a couple of seasons coming home empty-handed, he got his first doe in 1997. Since then, he's had many great seasons blessed with filled tags of elk, deer, antelope, bear, ram and mountain goat.

Our CEO:
“Master of the hunt. Hunting gear expert and passionate outdoorsman.”

Alex is widely known in the hunting community as a tough guy who goes the extra mile and produces amazing results that fill the freezer to feed his family and friends. After many years of trial and error, Alex has mastered hunting with rifle and bow and tested numerous pieces of equipment, clothing, shoes and other gear. In 2007, he shot a ram with a bow after 12 days of hunting on the steep, rocky slopes. In 2011, he was lucky to draw and fill a mountain goat tag. This hunt took many days of scouting and several rough days in a snowstorm, at an elevation of 13,000 feet.

Alex lives with his wife and three kids in Denver. His two older children even have some hunting success stories of their own! Alex has a big heart and likes to cook and share meat with friends and neighbors. He enjoys traveling around the world for shooting events, business, and of course, hunting and fishing.

About 1 Shot Gear

To provide the highest quality hunting gear and shooting equipment to serious hunters and long-range shooters, worldwide. We know you depend on your gear, which is why we only carry the best, most reliable brands. You can also rely on our exceptional customer service to help you get what you need.