Content Marketing Specialist

Posted by LOWA Boots LLC on 07/11/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: UT

City: Salt Lake City

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $55-$65,000/year

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Content Marketing Specialist Job Summary

LOWA Boots LLC is seeking a full-time Content Marketing Specialist to enhance the LOWA brand profile & sales by creating high-quality digital content that will be deployed across all  LOWA digital marketing channels in the USA.  The Content Marketing Specialist reports to the Director of Marketing, and will collaborate with the marketing team to drive our digital marketing efforts in the USA, fostering consumer engagement and achieving our business objectives on both B2C and B2B levels. Candidates who will thrive in this role are passionate about the outdoors, outdoors gear and digital communications, and have the skills to communicate this passion via engaging visual and written story-telling. 

Responsibilities

• Produce original content as well as repackaged content that supports LOWA’s strategic marketing and communications goals, focusing on high-level messaging. Examples of content include, but are not limited to, social media posts and stories, web site copy, video promotions, marketing e-mails and digital ads for paid media placements.

•      Posting on multiple social media platforms, multiple times/week.

•      Produce marketing e-mail campaigns on a regular basis.

• Develop communications plans and marketing calendars, story ideas, and innovative strategies to generate and distribute content that supports the brand’s strategic goals.
• Stay on top of industry trends and integrate new content formats and creative distribution channels into the brand’s content strategy.
• Collaborate with other LOWA marketing team members to ensure cohesive and effective content campaigns.
• Ensure all content and strategic storytelling is accurate, on-brand, and meets the brand’s high standards of quality and editorial excellence.
• Analyze audience insights, analytics, and feedback to refine content strategies and improve engagement across all channels.

Required Skill & Competencies

• Bachelor's degree in digital marketing, communications, journalism, social media marketing or a related field is preferred.
• Minimum of 3-5 years of professional experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Instagram, Facebook, LinkedIn, and e-mail marketing campaigns.
• Demonstrated proficiency and creativity in video production, digital photography and graphic design, copy writing.

• Proficiency with Adobe Creative Cloud software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign.
• Proficiency with e-mail marketing platforms such as Mail Chimp, plus experience with Shopify is preferred.

• Experience in marketing campaigns, SEO and content analytics tools (e.g. Google Analytics), project management, and public/media/influencer relations.
• Exceptional attention to detail, ensuring accuracy and thoroughness in all tasks and deliverables.
• Ability to multi-task and produce content under tight deadlines, including on-site event coverage at outdoor consumer events and races.
• Excellent collaboration, communication and people skills. 

Location

Full-time or hybrid (minimum of three days a week in-office) in our downtown Salt Lake City office.  This position is not eligible for relocation benefits.

Benefits

Health/dental/vision insurance, 401K with employer match (up to 6%), paid vacation, two free pairs of LOWAs every year and a generous employee discount should you need even more LOWAs in your gear closet.

 To apply: Please send your cover letter, resume and a professional portfolio of work showcasing expertise in content creation and strategy, copy writing and graphic design to Jobs@Lowa.net.

About LOWA

Since 1923, LOWA’s premium outdoor footwear has been the choice of adventurers worldwide, setting the standard for quality, innovation, fit and responsible manufacturing. From its roots as a Bavarian village cobbler to its status as a global brand that is now sold in over 70 countries, LOWA’s mission has remained rock solid: to build the world’s most comfortable, durable and best-performing outdoor footwear, and to so do while treating people and the planet with respect. LOWA Boots LLC, with offices in Stamford, CT and Salt Lake City, UT, is a wholly owned subsidiary of LOWA Sportschuhe GmbH which is headquartered near Munich, Germany.

About LOWA Boots LLC

Lowa Boots LLC is the US distribtuor for LOWA Outdoor Boots & Shoes.  LOWA boots are primarily made in Germany, Italy & Slovakia.  We make boots & shoes for all outdoor activities ranging from walking and trail running to 8000 meter climbing.  Our US office services all of our US retailers &shop employees from customer service to shipping.  It is our goal to offer service at a similar level to the products we sell - the best in the business.  We also are responsible for all US marketing activities including web, print, PR, in-store pop for both trade and consumers.