Assistant Marketing Manager

Posted by Sunday Afternoons, Inc. on 08/20/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: OR

City: Ashland, Oregon/Pacific Northwest

Country: United States

Required Experience:

Job Type: Full Time

Salary: Negotiable based on education and experience

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

The salary will be negotiated based on education and experience. We offer a fun, fast-paced, dog-friendly work environment with excellent benefits (medical, dental, vision, retirement, and wellness). Our Headquarters is in Ashland, Oregon, and local candidates can work a hybrid remote schedule, with longer shifts Monday through Thursday and half-days on Fridays. **For the right candidate, we are open to fully remote work in the Pacific Northwest with occasional travel requirements.

The Assistant Marketing Manager executes strategic brand initiatives and go-to-market plans for wholesale and consumer channels around the Sunday Afternoons brand and private label business. Key focus areas include project management for digital marketing (eCommerce and paid media), development of visual assets, seasonal video and photography, wholesale catalogs, and communications support for PR and social teams. The Assistant Marketing Manager is a key liaison with the Company’s outside creative, digital, social, and PR teams.

RESPONSIBILITIES: The following tasks represent what the position typically performs; tasks and work priorities may change at any time, and other job duties may be assigned.

• Leads and executes timelines and deliverables for omnichannel marketing, including DTC, paid media, and marketplace support (Amazon, ExpertVoice, and key drop-ship partners), in close collaboration with Senior Graphic Designer, eCommerce Manager, Social Media Manager, Email Marketing Manager, agency of record, PR team, and digital agency.
• Leads the seasonal wholesale global GTM planning process, including brand and product story development and launch support for eCommerce, catalogs, digital assets, sell-in tools, B2B website, lifestyle and studio photography, video production, pitch materials, retail, tradeshow, and sales meeting support, including project management, execution, and budget tracking support.
• In collaboration with eCommerce and social teams, direct TikTok agency to develop branded content, affiliate partnerships, and influencer marketing that support brand direction and key initiatives. Approves creative and provides constructive feedback. Supports the rollout of associated contests, promotions, and seasonal initiatives.
• Fields all creative requests, including assigning resources (freelance or contract) as needed. Manages 3rd party graphic designers, copywriters, and proofreaders, including copyediting and proofing materials.
• With direction from the VP of Marketing, leads the content creation, design, and implementation of marketing materials for consumer and trade use, new business development, and the Ashland, Oregon retail store.
• Supports global sales team with key account pitches and presentations seasonally and ad-hoc tools for private label, marketplace accounts, and wholesale.
• Supports VP of Marketing with overall marketing communications and market research efforts, including ongoing project management and cascading communications around marketing initiatives.
• Works with an outside PR firm to brief press kits, support interview opportunities, and support on a seasonal or as-needed basis.
• Assists with developing POP, fixtures, and other sales tools.
• Coordinates with the retail store to develop seasonal stories and events that support seasonal product launches, sales, and other promotions.
• Proactively recommends new ideas, programs, and ways to further drive brand awareness, engagement, and retention around the Sunday Afternoons brand.
• Manages, codes, and tracks all marketing invoices for the marketing team.

MINIMUM QUALIFICATION REQUIREMENTS:

· Bachelor’s degree in marketing, business, or equivalent experience.

· Five to seven years of experience in Marketing, with a communications focus.

· Preference for candidates with apparel or accessories experience in the outdoor industry.

· Proficiency in project management software (Wrike), Slack, and Microsoft platforms, and familiarity with design software (Adobe).

COMPETENCIES:

Planning/Organizing: Sets clear objectives; plans and organizes tasks and work responsibilities to achieve objectives. Schedules activities according to importance and urgency. Allocates and uses resources properly. Coordinates with other stakeholders, monitors progress towards outcomes, and reviews and modifies plans and activities as necessary.

Problem Solving: Analyzes problems by gathering, reviewing, and organizing all relevant information. Able to detect, recognize, and define problems. Uses available resources to assess the problem; identifies cause and effect relationships. Comes up with appropriate solutions and decides on the best option for problem resolution.

Communication: Expresses ideas effectively and clearly. Organizes and delivers information appropriately. Listens actively. Writes concisely and with accuracy; able to determine the most appropriate method of communication. Able to interpret information correctly.Communicates clearly in writing and verbally; presents information effectively.

Teamwork: Interacts with people effectively. Able and willing to share and receive information. Encourages and respects the input of other team members. Communicates openly and honestly. Co-operates within the group and across groups. Supports group decisions and puts group goals ahead of own goals. Commits to the common goal and fulfills individual responsibilities.

Work Standards: Sets and maintains high performance standards. Establishes work procedures to achieve high quality, service, and productivity. Dedicates necessary time and energy to work tasks. Pays close attention to detail, accuracy, and completeness. Shows concern for all aspects of the job, follows up on work outputs, and takes responsibility for outputs and outcomes.

Initiative: Takes action to influence events. Initiates action without direction from others. Recognizes opportunities and identifies problems. Generates ideas for improvement, takes advantage of opportunities, and suggests innovations. Uses resources creatively and optimally; does more than required. Proactive in seeking solutions and overcoming challenges.

Embraces and fosters company core values in their work:

· Deliver on your promise.

· Help each other win.

· Embrace change and learning.

· Be stewards of the outdoors.

· Choose optimism.

PHYSICAL DEMANDS/WORK ENVIRONMENT:

The work environment characteristics described here represent those employees may encounter while performing the essential functions of this job. Reasonable accommodation may enable individuals with disabilities to perform essential job functions. The key responsibilities of this position are performed in a typical office environment. The noise level in the work environment is low to moderate.

Note: This is not necessarily an exhaustive or all-inclusive list of responsibilities, skills, duties, requirements, efforts, functions, or working conditions associated with the job. This job description is not a contract of employment or a promise or guarantee of any specific terms or conditions of employment. Sunday Afternoons Inc. reserves the right to add, modify, or delete any aspect of this job (or the position itself) whenever necessary.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental Insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 5 years (Preferred)

About Sunday Afternoons, Inc.

A global leader in technical hats that offer superior protection from the elements, Sunday Afternoons has been redefining headwear for over 25 years.  Oregon-based and family-owned, the company offers a year-round collection specializing in UPF 50+ sun protection, patented performance technologies, innovative features, classic styling, and lightweight materials.